Television subscription prices in India are set to increase starting February 1, 2025, as major broadcasters like Zee, Sony, Viacom18, and Disney Star revise their channel package rates.
This marks the second price hike since NTO 3.0 implementation by the Telecom Regulatory Authority of India (TRAI) in November 2022.
Why are Prices Increasing?
The primary reason for this hike is the rising cost of content production and investments in premium sports broadcasting rights. For instance:
- Viacom18 has aggressively raised prices by 20-25%, driven by its acquisition of high-profile sports rights, including the IPL, BCCI media rights, and the 2024 Olympics.
- Zee and Sony have opted for more modest increases of around 9-11%, citing inflation-linked adjustments.
- Disney Star is yet to announce its updated pricing but faces challenges after losing BCCI media rights while holding on to ICC TV rights.
Broadcasters are also aiming to boost their average revenue per user (ARPU) as subscription growth remains flat or limited to single digits.
With elections approaching in 2024, TRAI is closely monitoring these hikes to ensure compliance with regulations and prevent consumer backlash.
How Much More Will You Pay?
For viewers, the price increase will primarily affect those subscribing to channel bundles.
Industry insiders suggest that the consumer hike will likely remain in the single digits, as broadcasters and distribution platforms negotiate to minimize the burden on customers.
However, the exact figures depend on individual channel packages:
- A standard package could see a rise from ₹10 to ₹50 per month, depending on its content.
- Premium sports channels and high-demand content may see higher hikes.
What does it mean for Consumers?
The increase comes amid a competitive landscape where traditional cable TV platforms face growing pressure from streaming services. While some consumers may afford the higher costs, others might consider switching to more affordable alternatives like Free Dish or OTT platforms.
How do you feel about this price hike? Will you stick with your current subscription or explore other options? Let us know!