In a major relief for Over-The-Top (OTT) platforms like Netflix, Prime Video, Hotstar and others, the Telecom Regulatory Authority of India (TRAI) has decided not to impose strict regulations on these services.
This decision is part of TRAI’s new National Broadcasting Policy-2024 to encourage growth and innovation in the digital entertainment sector.
For months, intense debate has been on whether OTT platforms should be regulated. While some argued for stricter controls, TRAI recognized that excessive rules could restrict these platforms’ growth and ease of business.
Instead of more rules and regulations, TRAI suggests simplifying the process for OTT platforms to obtain the necessary permissions. It also grants them special status to encourage their development.
TRAI’s goal is to create a competitive and affordable broadcasting environment. This approach aims to support the creation of high-quality content for Indian audiences.
Additionally, TRAI plans to explore new ways to utilize older content from channels like Doordarshan on streaming platforms, enhancing diverse content availability.
This move by TRAI is expected to boost the OTT industry, allowing for more innovation and diverse content creation in India.
Will this decision pave the way for a more vibrant digital entertainment landscape in India?