Mohanlal’s upcoming film Thudarum is at the centre of buzz regarding its release strategy.
The film’s OTT rights were sold to Disney+ Hotstar earlier this year, yet discussions continue with other platforms. This news has sparked curiosity among fans who are eager to see Mohanlal’s latest project.
OTT Rights Sale and Delays
Thudarum’s OTT rights were sold to a leading streaming platform in January. However, the makers were unhappy with the deal. The film, starring Mohanlal, was initially set for January release.
Rumours suggested the delay was due to unsold OTT rights. But sources confirm the rights were sold.
Mohanlal’s fans eagerly await the release.
#Thudarum Digital + Satellite rights acquired by Disney+ Hotstar & Asianet for ₹20Cr which is higher than the budget of recent #Mammootty movie #DominicAndTheLadiesPurse ..🤯
— Heyopinions (@heyopinionx) February 12, 2025
Expecting its theatrical release on 15 may 2025.🤞🏻
Next : Empuraan 🦉 👀#Empuraan #Mohanlal pic.twitter.com/wb1eRMdVkU
Reasons Behind the Deal
Sources indicate strategic release plans influenced the deal. The transition to JioStar affected the decision. Additionally, Mohanlal’s previous film had a lukewarm response.
These factors led to a less favourable deal for the movie. The team seeks better opportunities.
Discussions with other platforms continue.
Future Prospects and Release Plans
The film’s producers are exploring alternatives to secure a more profitable agreement. They aim to enhance the film’s reach. The Tharun Moorthy directorial, featuring Shobana, might hit theaters in April or May.
Meanwhile, producer M Renjith supports another Disney+ Hotstar project. The series Love Under Construction will premiere in February.
Will Thudarum find a better deal before its theatrical release?