Prasar Bharati, India’s public service broadcaster, is launching its own over-the-top (OTT) platform this August.
This upcoming app platform promises family-friendly content that celebrates Indian culture and values. However, there’s a twist to the story that might ruin the excitement.
Prasar Bharati OTT Platform: What to Expect?
Prasar Bharati’s new OTT platform will feature a variety of content, including:
- Entertainment: TV shows and movies suitable for all ages.
- Current Affairs: News and informative programs.
- Cultural Programs: Content highlighting Indian traditions and values.
Content Collaborations
Prasar Bharati has partnered with well-known content creators, including:
- Sri Adhikari Brothers
- Filmmaker Vipul Shah
- Actor Kabir Bedi
With these collaborations, the new platform will be able to provide engaging and high-quality content.
Free for the First Year with Ads
Prasar Bharati will offer its content for free during the first year to attract a large user base. After the initial free period, it may introduce subscription charges based on user feedback and market analysis.
They also announced that their OTT app would include advertisements. This information came from a press release released ahead of the app’s launch.
The ads will be inserted at appropriate times during the stream, using the SCTE-35 marker system. Any remaining ad time will be filled with promotions from Prasar Bharati and the respective streaming services.
This means viewers will need to ready themselves for commercial breaks while watching shows.
Limited Streaming Period for Cable Channels
Prasar Bharati invites cable channels including linear cable channels and licensed satellite channels to join their OTT platform. This move could bring a diverse range of content to the platform.
However, this streaming period is limited to one year. The limit might affect the range and duration of available shows.
Why Are Other Streaming Apps Worried?
Private OTT platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar have been targeted for streaming adult content.
The Indian government has even regulated and blocked certain content considered “vulgar and obscene“.
Prasar Bharati’s new platform aims to provide a clean and decent alternative, which could draw viewers away from these established services.
Do you think the Prasar Bharati OTT app will become a favourite among Indian viewers?