Mahindra & Mahindra broke its own records in FY25, selling a stunning 5,51,487 SUVs—a 20% jump over last year and the first time the brand has crossed the 5 lakh mark in a single financial year.
The surge was powered by blockbuster models, new launches, and a strong push in the electric SUV segment.
Mahindra’s FY25 Model-Wise Sales: Who’s Driving the Growth?
Thar Roxx, Scorpio-N, and XUV700 were the biggest stars in Mahindra’s line-up this year, each seeing robust demand and long waiting periods.
The Thar Roxx, launched on Independence Day 2024, broke booking records and won the “Viewers Choice Car of the Year 2025” award.
The Scorpio-N and XUV700 continued their dominance in the mid-size and premium SUV segments, respectively.
Monthly Sales Snapshot (Nov 2024 – Mar 2025)
| Model | Nov 2024 | Dec 2024 | Jan 2025 | Feb 2025 | Mar 2025 |
|---|---|---|---|---|---|
| Scorpio-N | 12,704 | 12,195 | 15,442 | 13,618 | 13,913 |
| Thar | 8,708 | 7,659 | 7,557 | 9,248 | 8,936 |
| XUV700 | 9,100 | 7,337 | 8,399 | 7,468 | 6,851 |
| Bolero Neo | 7,045 | 5,921 | 8,682 | 8,690 | 8,031 |
| XUV 3XO | 7,656 | 7,000 | 8,454 | 7,861 | 7,055 |
| XUV400 EV | 1,000 | 1,296 | 288 | 322 | 238 |
| XEV 9e | – | – | – | – | 2,080 |
| BE 6 | – | – | – | – | 934 |
| Marazzo | 9 | 16 | 0 | 17 | 10 |
| Total | 46,222 | 41,424 | 48,822 | 47,224 | 48,048 |
Key Highlights: FY25 Mahindra Sales
- XUV 3XO/XUV300: Crossed 85,990 units in the first 10 months, up 80% YoY, and is set to hit 1 lakh units for the year.
- Exports: 34,709 units shipped overseas, a 41% increase over FY24.
- Electric SUVs: Deliveries started for the new XEV 9e and BE 6, with top-spec variants priced at ₹30.50 lakh and ₹26.90 lakh respectively.
- Commercial Vehicles: Around 3.50 lakh units sold, up by 15,000 units over last year.
Mahindra’s Market Position in FY25
Mahindra ended FY25 as India’s top SUV maker and the number two passenger vehicle company by revenue.
The brand’s aggressive new launches and focus on SUVs have paid off, with models like the Thar Roxx, Scorpio-N, XUV700, and XUV 3XO driving volumes and market share gains.
Quick Model Comparison Table
| Model | FY25 Highlights | Segment |
|---|---|---|
| Thar Roxx | Record bookings, award win | Lifestyle SUV |
| Scorpio-N | Consistent bestseller | Mid-size SUV |
| XUV700 | High demand, long wait | Premium SUV |
| XUV 3XO/300 | 80% YoY growth, 1 lakh+ | Compact SUV |
| XUV400 EV | EV segment leader | Electric SUV |
| XEV 9e, BE 6 | New electric launches | Born Electric |
What’s Next for Mahindra?
With the electric SUV wave just beginning and waiting periods still long for top models, will Mahindra’s momentum continue to surge in FY26?
Are you planning to join the 5.5 lakh+ Mahindra SUV owners this year?