Amazon Prime has secured digital streaming rights for Ram Charan’s upcoming film “Game Changer” for a whopping ₹130 crore.
This deal includes rights for Hindi and other South Indian languages, making it one of the biggest OTT deals in recent times.
Movie Details
“Game Changer” is a highly anticipated Telugu film directed by Shankar. It features Ram Charan as an IAS officer in a period drama.
Kiara Advani stars opposite Ram Charan, marking their second collaboration. The movie, produced by Dil Raju, has a massive budget of ₹300 crore.
Production and Release
The film has been in production for over three years and has yet to be completed with the shooting.
About 20% of the shoot is still pending, with filming currently underway in Vizag. The theatrical release is set for January 10, 2025, during the Sankranti festival.
OTT Market Trends
This deal reflects the growing importance of OTT platforms in India. The country’s OTT market is expected to reach $4.06 billion by the end of 2024, with over 481 million users.
The user penetration rate is projected to increase from 45.8% in 2024 to 52% by 2029.
Will “Game Changer” live up to its name and set new records in both theatrical and OTT performances? Share your thoughts!